I’m often asked about how a Homeowner Referral Network (HRN) business competes with online contractor lead generation services. While it’s true that today’s homeowner has abundant online options for finding a reliable contractor, no online service can compete with a personal recommendation from a trusted source. But you don’t have to take my word for it.
BuildZoom, a consumer service that analyzes and ranks contractors, set out to discover which option– Web directories, review sites, local referral services and social media sites—homeowners rely on most when hiring a contractor. Its survey of 571 homeowners, titled “How Consumers Hire Home Improvement Contractors in the Digital Age,” found that:
Personal referrals rank 80% higher than any other resource for finding a contractor.
One of the questions asked in the survey was “What methods do you use when trying to find a home improvement contractor?” and results were as follows:
Overwhelmingly, the most popular resource for finding a contractor involved “asking someone I know” categorized in the graph above as “personal referral” which includes local referral services like a Homeowner Referral Network (HRN) business.
While the internet is an amazing resource for information and research, it can’t replace the value of a personal recommendation when you’re inviting someone into your home and investing in one of your greatest assets.