A Good Man (Contractor!) Isn’t Hard To Find

A Good Man (Contractor!) Isn’t Hard To Find

After 19 years of operating my Homeowner Referral Network (HRN) business, I (humbly) consider myself an expert on the art of finding a good contractor. The number one complaint I hear from homeowners nationwide is that a “good contractor is hard to find”. Believe it or not, reliable contractors do exist–it’s simply a matter of knowing where to find them and, more importantly, how to screen them. 

Whether you’re planning a large home improvement project or need to hire subcontractors to handle small repairs around your home, below are a few strategies to help you find a contractor you can trust.

Where to find them?

When looking for a contractor, many homeowners ask their friends and family for recommendations but in my experience, getting a contractor referral from another tradesperson is far more reliable. While your friend may have been satisfied with a contractor he/she used once or twice, their project may be very different from yours. Trades people (i.e. contractors, painters, plumbers) deal with other contractors repeatedly, over a long period of time and in a variety of projects. In my opinion they are therefore in a better position to offer a contractor referral. And, if a recommended contractor tells you that he’s too busy to take your job, ask him to refer you to one of his colleagues who may be suitable.

How to screen them?

Once you’ve found a potential contractor for your job, ask the contractor for the names and phone numbers of three to five customers for whom he has completed a similar project in the past two years. This will make it more difficult for a contractor to “hand pick” only his best references. Call each reference and ask the homeowner what they liked and didn’t like about the contractor. Ask him if the final cost of the job exceeded his estimate and if he completed the work in a neat and timely fashion. Most importantly, ask them if they would hire the contractor again for another home improvement project.

How to check their credentials?

Before checking to see if the contractor you’d like to hire is adequately insured and licensed, you’ll need to contact your county offices to research what credentials are required for home improvement contractors in your state and in your county. I also recommend that the contractor you hire have a minimum of $1 million in general liability insurance. Be sure to get a copy of his license and insurance for your records.

How do your personalities mix?

Are you the type of person who likes to be involved in every decision or do you prefer to “leave your job to the experts”? Believe it or not, your contractor’s personality can make or break the success of your project. I have contractors in my network who prefer not to be micromanaged and others who want the homeowner’s input on every aspect of the job. The best way to find out if you and your contractor’s personalities are a good fit is to be upfront about how involved you’d like to be on your renovation. And, ask your contractors to tell you how comfortable they are with customer involvement. If your approaches aren’t compatible, it’s a good sign that he might not be the right person for the job.

Did you get it in writing?

If your contractor is hesitant to put the details of your job in writing, I would be concerned. Also, in addition to getting a written cost estimate for the job, ask the contractor to document details about the type of materials he plans to use, his anticipated start date, project schedule and completion date.

Once you’ve signed a contract, most contractors will request a down payment ranging from 10-30%. The remaining balance will be paid in increments in stages throughout the remodel and a 10% balance should be held until the final details of the project are completed to your satisfaction.

Also, I wouldn’t necessarily disqualify a contractor if he warns you that the cost of the job could exceed his estimate. There’s always the potential for unexpected surprises in general contracting projects and it’s good to allow for a 10% cushion (at least) before beginning any project. If there is an added expense, ask the contractor to provide you with documentation that justifies the additional material and labor costs.

A Good Man (Contractor!) Isn’t Hard To Find

Which Services Do Homeowners Use To Find Contractors?

I’m often asked about how a Homeowner Referral Network (HRN) business competes with online contractor lead generation services.  While it’s true that today’s homeowner has abundant online options for finding a reliable contractor, no online service can compete with a personal recommendation from a trusted source.  But you don’t have to take my word for it.

BuildZoom, a consumer service that analyzes and ranks contractors, set out to discover which option– Web directories, review sites, local referral services and social media sites—homeowners rely on most when hiring a contractor. Its survey of 571 homeowners, titled “How Consumers Hire Home Improvement Contractors in the Digital Age,” found that:

Personal referrals rank 80% higher than any other resource for finding a contractor.

One of the questions asked in the survey was “What methods do you use when trying to find a home improvement contractor?” and results were as follows:



Overwhelmingly, the most popular resource for finding a contractor involved “asking someone I know” categorized in the graph above as “personal referral” which includes local referral services like a Homeowner Referral Network (HRN) business.

While the internet is an amazing resource for information and research, it can’t replace the value of a personal recommendation when you’re inviting someone into your home and investing in one of your greatest assets.

A Good Man (Contractor!) Isn’t Hard To Find

A Contractor's Perspective: 8 Questions To Ask Homeowners Before You Start a Kitchen Remodel

remodeling logoBlame HGTV.


When today’s homeowners envision a kitchen remodel, many imagine working alongside hunky remodelers who transform their space in less than a month, with only small glitches along the way that are quickly resolved.


While remodelers are grateful for the business these shows generate, they could do without the unrealistic expectations they create. “Homeowners need to understand that this is not a TV series where we’re doing this in 26 days. It’s a major process. Everything takes more than one day, and it take multiple meetings to get it right,” says Mark Brick, president and owner of B&E General Contractors in Glendale, Wis.


Brick and other remodelers agree the most successful kitchen remodels require consistent conversations with clients throughout the process. To get that conversation started, here are eight questions to help ensure homeowners understand the reality of a kitchen remodel—and that you want to work with them:


1. What’s your financing? In the last year, banks have become less willing to approve home equity loans, one of the most popular financing methods, says Sarah Henry, general manager and owner of Seattle-based Gaspar’s Construction, a 2014 member of Remodeling’s Big 50. Henry says many homeowners assume they are approved before they even have an appraisal. That can hold up a job, or even put the kibosh on it. “We’ve had two projects fall through this year because homeowners couldn’t get the money they needed.” She says this is also a good time to talk about payment schedules—and make clear when the project is deemed completed.


2. What’s your budget? Not every kitchen remodel is worth your time. This question will help you determine if that’s the case. A good place to start is asking them to pick out appliances, says Brick, who’s also past local and national president of the National Association of the Remodeling Industry. If the homeowners are looking at high-end appliances, that could be a $75,000 to $100,000 kitchen, Brick says. If they are going for the basics, he knows it’s a low-budget job. No matter what the budget, don’t forget to remind clients of the need for contingency funds for change orders and the like. Henry likes to build in 30% for all possible costs.


3. What’s your availability? The most successful kitchen remodels involve the homeowner. This means they’re available for at least weekly face-to-face meetings, coupled with regular check-ins, not just email, Henry says. “Homeowners don’t realize the amount of time they’re going to need to spend on a remodel,” she says.


Even the logistics of letting people into and out of the house—crews from as many as 15 different subcontractors—can be an unexpected time commitment. “In many cases the homeowner has no idea what’s going to happen,” says John Petrie, owner and designer at Mother Hubbard’s Custom Cabinetry in Mechanicsburg, Pa. “They know they’re getting a new kitchen, but they may not know that guys are going to be knocking on their door at 7:30 in the morning.”


4. What’s your expected timeline? Most kitchen remodels take a minimum of four months, depending on a number of factors. Along with time for demolition and rebuilding, time must be factored in for permits and inspections. Henry says permitting alone can take 12 to 16 weeks in some jurisdictions. When it comes to pulling those permits, Petrie says remodelers should clarify who is responsible—the remodeler or the homeowner—and which ones will be needed.


Inspections take time as well, and they can lead to additional time and cost. Henry says inspectors have been known to require time-intensive and costly upgrades that aren’t even related to the kitchen or the work being done.


Image 1
Homeowners are usually not prepared for the full scope of a kitchen remodel. Adequately preparing them before the process gets underway helps the project run smoothly.


5. Was your home built before 1978? This key question will help you determine whether lead paint or asbestos is involved . If the answer is yes, you’ll need to test the area in question and determine whether it meets the threshold for federal guidelines. Dealing with lead or asbestos will increase the cost and duration of the project significantly, says Petrie, who is also president of the National Kitchen and Bath Association.


6. Do you plan to put in sweat equity? This is a popular way to hold down costs. But often clients don’t fully understand what they’re taking on. They’ll do an incomplete demolition, leaving in sinks, not pulling out all the nails, or not having the site cleaned up, Petrie says. “It’s a conversation about what’s expected if you really do the demo,” he says. With painting, clients are allowed to do the work before cabinets go in, but they need to understand touch up will be required unless they wait until after installation, he adds.


7. Are you prepared for renovation? Many homeowners haven’t thought through the disruption of a kitchen remodel. They will have to box up everything in the kitchen and store it elsewhere, and the whole space will be unusable, Petrie says.


Once the demolition and reconstruction begins, the amount of dust and debris can be overwhelming. In addition, chemicals, glues, and other potential irritants can cause allergic reactions, warns Henry. On the logistics side, homeowners need to think about where they will store bulky items like cabinets and appliances, Petrie adds.


Finally, depending on state and local laws, homeowners may receive scary looking certified letters from subcontractors, which reserve the right to put a lien on the home if payment isn’t received, Henry says.


8. Are you prepared for “surprise” costs? Anytime walls and floors get opened up, there’s a risk for unexpected expense, especially in a kitchen, which is connected to so many other parts of the home: electrical, plumbing, and load-bearing walls, to name a few.


“We can put an allowance in there up to a point, but that’s what it is, up to a point,” Brick says. Henry says additional costs also come from the “while you’re there,” requests from homeowners to do additional work. She says they’re happy to do this work, but clients need to understand that it will increase costs.—Gary Thill

More from Remodeling

A Good Man (Contractor!) Isn’t Hard To Find

Announcing Aging-In-Place Referrals!

senior_homeowners_shutterstock_52117483I’m pleased to announce an entirely new market niche for the Homeowner Referral Network (HRN) business…Aging-In-Place Referrals!


The senior market is the fastest growing sector of our economy and there are more than 100 million Baby Boomers and their parents who will need home modifications and/or repairs in the upcoming years.  The HRN business is positioned with a unique business model to serve this growing need!


I personally identified this market niche after 15+ years of serving aging homeowners in my community who need to maintain and/or modify their homes and–on a more personal level–as I struggled to help take care of my elderly parents in their home several thousand miles away.  Seniors, more than any other market segment, need to be sure that they can trust the contractors they hire and finding a contractor referred through an HRN is the best way to ensure their safety.


To launch this new phase of the HRN business, I’ve spent the past several months rewriting the HRN Manual to included valuable information on how to assess the needs of seniors, aging in place contractor licensing designations, strategic Aging-In-Place marketing campaigns, ads and more!


And, we’re launching a brand new website www.aginginplacereferrals.com to help aging-in-place contractors and senior homeowners find local HRN owners operating across the country.  


Aging-In-Place Referrals adds an entirely new profit center for HRN owners while providing a valuable service in the community!


Be one of the first to launch an Aging-In-Place Referral Network and capitalize on this up and coming trend in the home improvement market!


Bad Reviews for Angie's List

Bad Reviews for Angie's List

Without a doubt, the question I’m inevitably asked the most when discussing my contractor referral business is:

“Oh….are you like that company Angie’s List I see on TV?

And it always makes me laugh.  The truth is, I started Home Remedies®, my Homeowner Referral Network (HRN®), years BEFORE Angie’s List every hit the marketplace and, while our two businesses may appear similar at first glance, we’re very, very different.

First and foremost, the contractors I represent can’t pay to be referred.  Angie’s List accepts advertising from contractors which immediately comprimises their reviews.

Second, while my HRN® business serves as a reliable referral source for local homeowners, I also act as an outsourced sales and marketing force for reputable contractors and therefore represent their best interests.  One of the biggest complaints from contractors about Angie’s List is that they have very little recourse when a homeowner writes a bad review.

And third, my revenue model is success based.  I get paid when the contractor gets paid which means it’s in everyone’s best interests, to find the right contractor and get the job done to the homeowner’s satisfaction.

Over the years, I’ve heard from hundreds of contractors nationwide who are wholeheartedly disatisfied and frustrated by Angie’s List which is why the following article didn’t come as any surprise.

Read on and form your own opinion.  As a homeowner, would you trust an online review or would you prefer a referral from a local, trusted, unbiased source?

Should Remodelers Try to Kill Angie’s List by Boycotting It?

Reduced ratings, increased criticism have left the ratings/referral service vulnerable

To Our Readers:

When one reader saw our story on the latest earnings report fromAngie’s List and how the company recorded $33 million in losses last year, he wrote me to say this:

Maybe you should remind your readers that if we all just ignore Angie, she will go away. She can’t survive without our money. It might give the truth a better chance.”

Do you agree? Should remodelers try to help kill Angie’s List by starving it of the advertisements and listings from service providers that it depends on for a big share of its revenue? Would that really administer the killing blow? Or does Angie’s List deserve to live because it, more often than not, helps establish who the good remodelers are—the ones who most deserve to be in business?

The stock market already is down on Angie’s List, having cut its share price by more than 10% from its peak. Analysts are downgrading their ratings of the company—though none are recommending outright selling of the stock—and critics are questioning Angie’s List’s business model. Thus, Angie’s List is having troubles above and beyond remodelers’ complaints. But a boycott theoretically would add to the string.

So, REMODELING wants to know: Would you actively boycott Angie’s List? Write your opinions in the section below so we can get a better sense of what you think. We’ve also posted the same question to our Facebook page and on LinkedIn, so you can deliver your views there as well. Fire away

Craig Webb is editor-in-chief of REMODELING. Follow him on Twitter at@craiglwebb or @RemodelingMag. cwebb@hanleywood.com
Bad Reviews for Angie's List

Homeowners Ramp Up Spending

 A clear sign that the housing market is in recovery mode , households are iStock_000001509559Smallplacing greater emphasis on kitchens and baths. A sizeable share of residential architects report both the number and size of kitchens and baths are increasing. Even more indicative of an improving market is that upscale features and products used in these areas of the home are growing in popularity. These findings are from the American Institute of Architects (AIA) Home Design Trends Survey for the fourth quarter of 2013, which focused specifically on kitchens and bathrooms.

Residential architects are reporting much stronger market conditions. Design billings at residential architecture firms, as well as inquiries for new design projects, have steadily improved over the past two years. Likewise, the level of project backlogs–the amount of work currently in-house for these firms–has increased.

“Now that home prices have hit bottom and are beginning to recover, households are more willing to invest in their homes, looking for more features in new homes that they are purchasing, and willing to undertake higher-end home improvement projects,” said AIA Chief Economist Kermit Baker, PhD, Hon. AIA. “Kitchens and baths tend to be the areas that households first look to when they want to upscale their home as markets improve, just as they remained a high priority even during the depths of the downturn.”

Popular kitchen products and features*



LED lighting:



Integration with family space:



Larger pantry space:



Computer area / recharging stations:



Wine refrigeration/storage:



Upper-end appliances:



Adaptability / universal design:



Drinking water filtration systems:



* Index score computed as % of respondents reporting increasing minus those reporting decreasing popularity

Baker added, “In contrast to emerging trends in kitchen design, the features increasing the most in popularity in bath design deal with growing desires for accessibility.”

Popular bathroom products and features*



LED lighting



Large walk-in showers



Stall shower without tub



Adaptability/universal design



Doorless showers



Water saving toilets



Hand shower



Radiant heated floors



Upscale shower



* Index score computed as % of respondents reporting increasing minus those reporting decreasing popularity

Housing market business conditions

AIA Home Design Survey Index for Q4 2013 (any score above 50 is positive)

• Billings: 62

• Inquiries for new projects: 66

Specific construction segments



Additions / alterations:



Kitchen and bath remodeling:



Custom / luxury home market:



Move-up home market:



First-time buyer / affordable home market:



Townhouse / condo market:



Second / vacation home market



* Index score computed as % of respondents reporting increasing minus those reporting decreasing popularity