senior_homeowners_shutterstock_52117483I’m pleased to announce an entirely new market niche for the Homeowner Referral Network (HRN) business…Aging-In-Place Referrals!


The senior market is the fastest growing sector of our economy and there are more than 100 million Baby Boomers and their parents who will need home modifications and/or repairs in the upcoming years.  The HRN business is positioned with a unique business model to serve this growing need!


I personally identified this market niche after 15+ years of serving aging homeowners in my community who need to maintain and/or modify their homes and–on a more personal level–as I struggled to help take care of my elderly parents in their home several thousand miles away.  Seniors, more than any other market segment, need to be sure that they can trust the contractors they hire and finding a contractor referred through an HRN is the best way to ensure their safety.


To launch this new phase of the HRN business, I’ve spent the past several months rewriting the HRN Manual to included valuable information on how to assess the needs of seniors, aging in place contractor licensing designations, strategic Aging-In-Place marketing campaigns, ads and more!


And, we’re launching a brand new website to help aging-in-place contractors and senior homeowners find local HRN owners operating across the country.  


Aging-In-Place Referrals adds an entirely new profit center for HRN owners while providing a valuable service in the community!


Be one of the first to launch an Aging-In-Place Referral Network and capitalize on this up and coming trend in the home improvement market!