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Lately, many people have asked
me if an HRN business can still do well in today's economy?
While
any business can be vulnerable to an economic downturn, the HRN
business is more "recession proof" than most for a variety
of reasons:
-
In today's real estate market, people can't afford to move and
as a result are opting to expand or renovate their existing homes.
-
Homes are generally our biggest investment and a priority when
it comes to spending.
-
In any economy, a home needs routine maintenance and repairs.
-
An HRN service serves the needs of more affluent homeowners who
aren't as affectedby the ups and downs of the economy.
And,
this has been the case for several other HRN owners operating nationwide
as well. For example, an HRN owner who launched her business in
1999 wrote:
Briefly...because
most people are NOT selling their homes these days, it makes sense
for them to make them nice to live in. No doubt you've now heard
the popular term "Stay-cations" coined because of our
economic times.
Too,
deferred maintenance, while it may seem penny-wise, is pound foolish...maintenance
needs not only don't go away, they get bigger and worse if not
tended to, and become more costly. Smart to take care of those
things now.
Consider
as well, that investing in your home now will come back to homeowners
when the R.E. market returns, and it will, of course, return.
And the folks who have already done the upgrades and facelifts
will be ahead of those who 'get it' after them.
Finally,
remember contractors schedules are a bit lighter now which is
PERFECT for homeowners! They are hungrier, there's more flexibility
in their scheduling, their pricing, etc. Not to mention that it
makes this an ideal time for you to recruit them.
And
a HRN owner who just launched his business this year writes:
The
direct mailing is working great. I have gotten two big 100k+ remodels
from it and some smaller projects. I am shooting for 3 consecutive
months at 3k+ revenues by June 09 and think I can hit that easily.
Thanks again.
If
you're considering the launch of an HRN in your area, please let
me know. I'd be happy to arrange a time to chat with you.
Regards,


Debra
M. Cohen, President | Home Remedies ™ of NY, Inc.
Phone: (516) 374-8504 | E-Mail: HomRemdies@aol.com
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