Lately, many
people have asked me if an HRN business can still do well in today's
economy?
While
any business can be vulnerable to an economic downturn, the HRN
business is more "recession proof" than most for a variety
of reasons:
-
In today's real estate market, people can't afford to move
and as a result are opting to expand or renovate their existing
homes.
-
Homes are generally our biggest investment and a priority
when it comes to spending.
-
In any economy, a home needs routine maintenance and repairs.
-
An HRN service serves the needs of more affluent homeowners
who aren't as affectedby the ups and downs of the economy.
And,
this has been the case for several other HRN owners operating
nationwide as well. For example, an HRN owner who launched her
business in 1999 wrote:
Briefly...because
most people are NOT selling their homes these days, it makes
sense for them to make them nice to live in. No doubt you've
now heard the popular term "Stay-cations" coined because
of our economic times.
Too,
deferred maintenance, while it may seem penny-wise, is pound
foolish...maintenance needs not only don't go away, they get
bigger and worse if not tended to, and become more costly. Smart
to take care of those things now.
Consider
as well, that investing in your home now will come back to homeowners
when the R.E. market returns, and it will, of course, return.
And the folks who have already done the upgrades and facelifts
will be ahead of those who 'get it' after them.
Finally,
remember contractors schedules are a bit lighter now which is
PERFECT for homeowners! They are hungrier, there's more flexibility
in their scheduling, their pricing, etc. Not to mention that
it makes this an ideal time for you to recruit them.
And
a HRN owner who just launched his business this year writes:
The
direct mailing is working great. I have gotten two big 100k+
remodels from it and some smaller projects. I am shooting for
3 consecutive months at 3k+ revenues by June 09 and think I
can hit that easily. Thanks again.
If
you're considering the launch of an HRN in your area, please let
me know. I'd be happy to arrange a time to chat with you.
Regards,
