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What's In A Name?

While choosing a name for a new business can be creative and fun (in my opinion!) it can also be a bit tricky. Whether you're launching a Homeowner Referral Network (HRN) or any other type of business, your name needs to be memorable and it also needs to convey what type of service you'll provide to your prospective customers. Not to mention that there are also several legal issues to consider.

Below are a few tips on how to choose a name that will best suit your business:

Some business experts believe that the best names are the most creative ones while others think that a business name should be descriptive and informative. In my experience any type of name can be effective if it's backed by the appropriate marketing strategy and partnered with a descriptive tagline and logo.

For example, when I launched my HRN, my husband and I created a list of potential names for my new business until we finally hit upon the name "Home Remedies". I loved the name instantly however I knew that it would be a challenge to let homeowners know that I wasn't in the business of selling homeopathic medicine. In order to explain my services more clearly, I worked on developing a descriptive tagline to partner with my business name along with a logo that incorporated the shape of a house or tools.

When selecting a business name, your first step should be to decide what you want your name to communicate. The more your name communicates to customers, the less effort for you to explain it.

Next, try to define the qualities that you want your business to be identified with. For example, do you want your HRN to convey a local, hometown feel or do you want a more corporate image? The typeface, in conjunction with your business name, will help you define your business image. You can brainstorm by looking for words in dictionaries, books and magazines to generate ideas. Once you have a list of your top choices, share them with family, friends and industry related professionals to get their input. And, if you're launching an HRN, you'll want to be sure that a few homeowners are on the list since they will be your prospective clients.

And finally, keep in mind is that your name shouldn't be too long. It should be easy to pronounce, especially when you answer the phone or have to leave an answering machine message. If people can't pronounce your name or understand it when it's spoken, they will avoid saying it.

If you're still interested in starting an HRN in your area or have additional questions to discuss, please let me know and I'll be happy to contact you.






3/11 - Renovations, Remodels & Referrals
2/11 - Will Home Improvement Contractors Pay a Commission?
1/11 - Reinventing Your Career
11/10 - HRN Success Story
6/10 - Financing a New Business
5/10 - Busy Home Improvement Season
4/10 - Tax tips
3/10 - Your Way To Work At Home
2/10 - HRN Operating Costs
1/10 - Tips for Success
12/09 - HRN Success Story
10/09 - Work at Home Resources
9/09 - Running Your Business On The Go!
7/09 - Opportunity In Your own Backyard
6/09 - Starting a Home-based Business
5/09 - Finding the Right Home Business
4/09 - Good News
3/09 - HRN Success Story
2/09 - Pitfalls of Working From Home
1/09 Home Improvement Spending Increases
Winter 2009 - Recession Proof Business
Fall 2008 - What's in a Name?
Summer 2008 - Typical Day for an HRN Owner
Spring 2008 - Value of Prescreened Professionals
Winter 2007 - Top Ten Home Based Businesses
Fall 2007 - Finding Good Contractors
June 2007 - Misconceptions About HRN Business
Winter 2007 - Home-based Business Self Evaluation
Fall 2006 - HRN Business Fills a Contractor Need

For more information about starting a Homeowner Referral Network in your area, you may:

Fill out our online form to request more information. Or, call Debra Cohen at (516) 374-8504.

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